Customer Solutions
PROPRIETARY TOOLS TO SUPPORT
ACCESS STRATEGIES
In a rapidly changing healthcare landscape, new policies combined with significant cost pressures and evolving business models continue to impact product access and potentially increase restrictions.
Leveraging robust market access experience and expertise, we designed these innovative solutions to identify barriers that impact access to products and develop tailored communications and meaningful engagements.
NAVIGATING BARRIERS TO TREATMENT
Along the patient journey, the PaxPort™ strategic framework goes beyond the traditional treatment journey we typically see, allowing brands to uncover access roadblocks and, in turn, map omnichannel solutions to overcome them.
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Understand and anticipate pain points and challenges associated with access barriers
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Determine omnichannel engagement strategies and key touchpoints
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Align brand vision of patient access to customer perspectives and experiences
LOCAL INTELLIGENCE, NATIONAL IMPACT
Through a geo-targeted heat map, GEMSYS™, key opinion leaders (KOLs) and other influencers who inform coverage and pathways decisions within key accounts are identified, engaged, and activated at a local level.
- Leverage objective methodologies to inform brand access strategies, identify customer priorities, and drive effective engagement
- Optimize behavior change in KOLs and broader access decision-makers
- Influence appropriate care and support positive outcomes through local efforts
INCREASE MARKET ACCESS INTELLIGENCE
AccessXplorer™, an award-winning, customer-proven managed markets training program that leverages a customized platform to educate manufacturer teams on key stakeholders, policies, and business objectives that shape their brands.
- Build and unify marketplace knowledge for all internal stakeholders
- Target interdependencies that influence brand value and access
- Evolve and refine customer engagement to improve brand communications